10 Best Google Analytics Alternatives for Privacy & Speed (2023)
Are you on the look out for Google Analytics alternatives?
Google Analytics has dominated the analytics industry for quite some time. It’s free, and many tools, content management systems and WordPress plugins allow you to install it on your website in a few simple clicks.
In this post, we list some of the best Google Analytics alternatives available for websites and mobile apps.
Plus, one of Google Analytics’ most crucial faults is the way it invades the website visitor’s privacy. It even violates new-coming privacy laws and regulations, including the GDPR.
We’ve included a few privacy-focused tools for this reason.
The Best Google Analytics Alternatives
01. Matomo
Matomo is one of the most popular Google Analytics alternatives. It’s used by over 1 million websites, including the websites of the United Nations, Ahrefs, NASA, and the European Commission.
Matomo thrives as a web analytics tool.
You’ll be able to analyze your site’s traffic well enough to discover where in the world most of your traffic is coming from, where on the web it’s coming from, where visitors are spending most of their time and more.
Matomo includes goal tracking, funnels and custom reports, a few features that make it a strong competitor of Google Analytics.
Heatmaps and A/B testing are available as well.
Plus, you can configure the tool in a way that protects your visitor’s privacy, making it GDPR-friendly enough to forgo cookie consent.
Matomo loads its scripts asynchronously and defers them, so you shouldn’t see too much of a drop in page speed.
The developers have even written a performance guide if you do.
Matomo is free for however many hits (pageviews, downloads, onsite searches and content tracking requests) your site receives so long as you host it on your own server.
? Hosting it on the company’s cloud servers costs $23/month for 50,000 hits.
This plan also limits certain features, such as having to have your data stored in Europe instead of being able to choose.
Fathom is a Canadian-based analytics tool built for privacy, speed, and simplicity.
One of its best features involves routing traffic you receive from EU countries through EU-based servers, so your website is always GDPR-compliant.
Plus, Fathom protects your visitors’ digital IDs by creating unique signatures for each via hashing.
This means you can collect analytical data for your website without tracking your visitor’s digital footprint across the web, which also means a cookie consent banner is not required.
Plus, Fathom bypasses adblockers without invading user privacy, so your data is as accurate as possible.
As for the analytics themselves, you can view your data in real time or within a specific date range.
The first thing you’ll see on the dashboard is a snapshot showcasing total number of visitors, pageviews, average time on site, bounce rate, and event completions.
Speaking of, there areevents and UTM campaigns you can set up and track.
You can also view all of the data points you’re used to seeing in your analytics: traffic source organized by country, website, browser, and device type as well as top pages.
? Pricing starts at $14/month for 100,000 pageviews following a 7-day free trial.
03. Plausible
Plausible is a simple and lightweight web analytics tool built for privacy and GDPR compliance.
It’s an open source Google Analytics alternative that has its own WordPress plugin.
The dashboard is well organized and showcases only the most essential stats for your website.
This includes totals for unique visits, pageviews, bounce rate, and visit duration.
There’s also a graph and breakdowns of how much of your traffic comes from specific websites as well as your top pages.
The tool also includes goals and event tracking as well.
? Pricing starts at $9/month for 10,000 pageviews and $19/month for 100,000. A 30-day, free trial is also available.
04. GoSquared Analytics
GoSquared Analytics is a privacy-focused web analytics tool that features many of the functionalities available in Google Analytics.
Its dashboard looks a little messy at first glance, but you can actually edit the layout to appear as you want it to.
You can also switch between daily, weekly, monthly, and yearly views or select a timeframe.
This tool collects a lot of data for you, and you can even track events and set up campaigns.
? A 7-day, free trial is available. It costs $9/month for 100,000 pageviews after that.
05. Simple Analytics
Simple Analytics is a basic web analytics tool that collects just enough information about your website for you to understand what’s working and what isn’t as far as traffic goes.
The primary focus of the dashboard’s UI is a graph of the data you’re currently viewing from a specified timeframe.
It always showcases total visitors, but you can switch the traffic source to specific referring websites, pages on your website, device types, browsers, and countries.
Simple Analytics is a great option for privacy as it doesn’t use cookies. Plus, it bypasses adblockers.
You can have reports emailed to you or your clients on a weekly or monthly basis.
? The tool costs at least $19/month for 100,000 pageviews after a 14-day free trial.
06. StatCounter
StatCounter is a web analytics tool that analyzes your traffic and outputs where it’s coming from.
The tool’s UI contains a few different sections, including a Summary section that showcases the total number of pageviews and unique visits over a given timeframe.
The Reports section features a much more detailed analysis.
This includes stats for where in the world your traffic originates from, a breakdown of which percentage comes from what (direct, search, and referrals), your top pages, exit links, and more.
As far as privacy is concerned, StatCounter does not hash or hide your visitors’ IP addresses, but it does anonymize them.
Plus, they store cookies in your visitors’ browsers, and although they don’t store personal information in them, you’ll still need to display a cookie consent banner on your site and will need to add a section describing your use of StatCounter in your privacy policy.
? StatCounter is free for 500 pageviews/month or $7/month for 100,000 pageviews.
07. Piwik PRO
When Piwik rebranded into Matomo, a few of the developers from the original company branched off to develop Piwik PRO.
Piwik PRO is an analytics suite enabling you to analyze web and product-based projects alike.
You can analyze traffic and user behavior plus create and manage tags for more accurate campaign data.
One thing to note is that although Piwik PRO is not privacy focused, they aregreat for privacy.
You can configure privacy settings, choose from multiple tracking options and enable users to opt out of stored cookie data.
? Piwik PRO is free for up to 500,000 actions per month. Premium plans require quotes.
08. Mixpanel
Google Analytics is not just an analytics tool designed solely for websites. You can also use it to generate analytics for mobile apps, including apps created with Google’s Firebase platform.
Mixpanel is a competitor of Google Analytics in this regard and one of the more popular Google Analytics alternatives out there.
It’s a product analytics tool that enables you to track instances of users opening your app for the first time, signing up, logging in, adding payment types and more.
? It’s free to track 100,000 users per month. Premium plans start at $25/month and include access to saved reports and additional features.
09. Woopra
Woopra is a customer journey platform in which product analytics are a major component.
The tool’s reports help you understand quite a bit about your product, including whether or not users return, which marketing channels bring in the most signups, whether or not live sales chats increase conversions, and more.
The Trends report feature breaks this information down even more by measuring key app functionalities by usage.
? Woopra is free for 500,000 “actions” (tracked events) per month.
Premium pricing starts at $349/month for 1 million actions. A 14-day, free trial is also available for this plan.
10. Kissmetrics
Kissmetrics is an advanced analytics tool for larger businesses, especially SaaS and eCommerce businesses.
It records new signups, churn rate, trial to paid user conversion rate, metrics for monthly recurring revenue, data on ad campaigns, and more.
For eCommerce, the tool collects data on total revenue, total sales, new visitors, average revenue per person, conversion rate, and more.
? Kissmetrics bills annually. Pricing starts at $3,588/year for 10,000 tracked users per month.
Final Thoughts on Google Analytics Alternatives
Google Analytics has been the web’s leading analytics tool for quite some time, but that doesn’t necessarily mean it’s the best.
When you look for a Google Analytics alternative, you’ll probably be on the look out for a simpler option that doesn’t invade your users’ privacy or violate privacy laws around the globe.
For simplicity, Matomo, Fathom, Plausible, and Simple Analytics are all great options.
Your best options for analytics tools that don’t violate privacy laws include Fathom, Plausible, GoSquared Analytics, and Simple Analytics.
All of these options are also fantastic for site speed as most of them require no more than a lightweight script that loads quite quickly.
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Rather unfortunately, however, along with the genuine works of the master, a certain number of pieces have been handed down to us under his name, of which some are almost universally admitted to be spurious, while the authenticity of others is a question on which the best scholars are still divided. In the absence of any very cogent external evidence, an immense amount of industry and learning has been expended on this subject, and the arguments employed on both sides sometimes make us doubt whether the reasoning powers of philologists are better developed than, according to Plato, were those of mathematicians in his time. The176 two extreme positions are occupied by Grote, who accepts the whole Alexandrian canon, and Krohn, who admits nothing but the Republic;115 while much more serious critics, such as Schaarschmidt, reject along with a mass of worthless compositions several Dialogues almost equal in interest and importance to those whose authenticity has never been doubted. The great historian of Greece seems to have been rather undiscriminating both in his scepticism and in his belief; and the exclusive importance which he attributed to contemporary testimony, or to what passed for such with him, may have unduly biassed his judgment in both directions. As it happens, the authority of the canon is much weaker than Grote imagined; but even granting his extreme contention, our view of Plato’s philosophy would not be seriously affected by it, for the pieces which are rejected by all other critics have no speculative importance whatever. The case would be far different were we to agree with those who impugn the genuineness of the Parmenides, the Sophist, the Statesman, the Philêbus, and the Laws; for these compositions mark a new departure in Platonism amounting to a complete transformation of its fundamental principles, which indeed is one of the reasons why their authenticity has been denied. Apart, however, from the numerous evidences of Platonic authorship furnished by the Dialogues themselves, as well as by the indirect references to them in Aristotle’s writings, it seems utterly incredible that a thinker scarcely, if at all, inferior to the master himself—as the supposed imitator must assuredly have been—should have consented to let his reasonings pass current under a false name, and that, too, the name of one whose teaching he in some respects controverted; while there is a further difficulty in assuming that his existence could pass unnoticed at a period marked by intense literary and philosophical activity. Readers who177 wish for fuller information on the subject will find in Zeller’s pages a careful and lucid digest of the whole controversy leading to a moderately conservative conclusion. Others will doubtless be content to accept Prof. Jowett’s verdict, that ‘on the whole not a sixteenth part of the writings which pass under the name of Plato, if we exclude the works rejected by the ancients themselves, can be fairly doubted by those who are willing to allow that a considerable change and growth may have taken place in his philosophy.’116 To which we may add that the Platonic dialogues, whether the work of one or more hands, and however widely differing among themselves, together represent a single phase of thought, and are appropriately studied as a connected series. Before entering on our task, one more difficulty remains to be noticed. Plato, although the greatest master of prose composition that ever lived, and for his time a remarkably voluminous author, cherished a strong dislike for books, and even affected to regret that the art of writing had ever been invented. A man, he said, might amuse himself by putting down his ideas on paper, and might even find written178 memoranda useful for private reference, but the only instruction worth speaking of was conveyed by oral communication, which made it possible for objections unforeseen by the teacher to be freely urged and answered.117 Such had been the method of Socrates, and such was doubtless the practice of Plato himself whenever it was possible for him to set forth his philosophy by word of mouth. It has been supposed, for this reason, that the great writer did not take his own books in earnest, and wished them to be regarded as no more than the elegant recreations of a leisure hour, while his deeper and more serious thoughts were reserved for lectures and conversations, of which, beyond a few allusions in Aristotle, every record has perished. That such, however, was not the case, may be easily shown. In the first place it is evident, from the extreme pains taken by Plato to throw his philosophical expositions into conversational form, that he did not despair of providing a literary substitute for spoken dialogue. Secondly, it is a strong confirmation of this theory that Aristotle, a personal friend and pupil of Plato during many years, should so frequently refer to the Dialogues as authoritative evidences of his master’s opinions on the most important topics. And, lastly, if it can be shown that the documents in question do actually embody a comprehensive and connected view of life and of the world, we shall feel satisfied that the oral teaching of Plato, had it been preserved, would not modify in any material degree the impression conveyed by his written compositions. breakfast in the kitchen by candle-light, and then drove the five The bargaining was interminable, something in this manner:— Then follows a long discussion in Hindi with the bystanders, who always escort a foreigner in a mob, ending in the question— There was a bright I. D. blanket spread on the ground a little way back from the fire, and she threw herself down upon it. All that was picturesque in his memories of history flashed back to Cairness, as he took his place beside Landor on the log and looked at her. Boadicea might have sat so in the depths of the Icenean forests, in the light of the torches of the Druids. So the Babylonian queen might have rested in the midst of her victorious armies, or she of Palmyra, after the lion hunt in the deserts of Syria. Her eyes, red lighted beneath the shadowing lashes, met his. Then she glanced away into the blackness of the pine forest, and calling her dog to lie down beside her, stroked its silky red head. The retreat was made, and the men found themselves again in the morning on the bleak, black heath of Drummossie, hungry and worn out, yet in expectation of a battle. There was yet time to do the only wise thing—retreat into the mountains, and depend upon a guerilla warfare, in which they would have the decided advantage. Lord George Murray now earnestly proposed this, but in vain. Sir Thomas Sheridan and other officers from France grew outrageous at that proposal, contending that they could easily beat the English, as they had done at Prestonpans and Falkirk—forgetting that the Highlanders then were full of vigour and spirit. Unfortunately, Charles listened to this foolish reasoning, and the fatal die was cast. "They said they were going for our breakfast," said Harry. "And I hope it's true, for I'm hungrier'n a rip-saw. But I could put off breakfast for awhile, if they'd only bring us our guns. I hope they'll be nice Springfield rifles that'll kill a man at a mile." "Dod durn it," blubbered Pete, "I ain't cryin' bekase Pm skeered. I'm cryin' bekase I'm afeared you'll lose me. I know durned well you'll lose me yit, with all this foolin' around." He came nearly every night. If she was not at the gate he would whistle a few bars of "Rio Bay," and she would steal out as soon as she could do so without rousing suspicion. Boarzell became theirs, their accomplice in some subtle, beautiful way. There was a little hollow on the western slope where they would crouch together and sniff the apricot scent of the gorse, which was ever afterwards to be the remembrancer of their love, and watch the farmhouse lights at Castweasel gleam and gutter beside Ramstile woods. "Yes, De Boteler," continued the lady, "I will write to him, and try to soothe his humour. You think it a humiliation—I would humble myself to the meanest serf that tills your land, could I learn the fate of my child. The abbot may have power to draw from this monk what he would conceal from us; I will at least make the experiment." The lady then, though much against De Boteler's wish, penned an epistle to the abbot, in which concession and apologies were made, and a strong invitation conveyed, that he would honour Sudley castle by his presence. The parchment was then folded, and dispatched to the abbot. "A very pretty method, truly! You know not the miners and forgers of Dean Forest!—why I would stake a noble to a silver-penny, that if you had discovered he was hidden there, and legally demanded him, he would be popped down in a bucket, to the bottom of some mine, where, even the art of Master Calverley could not have dragged him to the light of day until the Forest was clear of the pack:—but, however, to speak to the point," perceiving that the steward's patience was well nigh exhausted—"I saw Stephen Holgrave yesterday, in the Forest." HoME欧美一级 片a高清
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