8 Modern Brand Logo Redesigns & What You Can Learn From Them
Design is not something you can learn from school or by reading a book. It needs to come from within you. However, that doesn’t mean you can’t gain experience from the world around you to learn a few tricks.
“Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge.” – Paul Rand
As Paul Rand, the legendary designer behind logos such as IBM and UPS puts it, design involves much more than just creativity and talent. You also have to follow certain standards and technical aspects when crafting brand logos.
For example, the size and the color of the logos play a crucial role in every logo design. Your design needs to look great at any size, whether it’s on a tiny business card or a giant billboard.
Of course, sometimes you won’t be able to get it right the first time. Don’t feel bad because even some of the most iconic brands often do logo redesigns from time to time.
In this post, we take a look at some of those popular logo redesigns to see what kind of mistakes and improvements they did with their logo designs. Grab a pen and paper and start taking notes.
01.? Google
You won’t find a better example of design perfection than Google. The tech giant takes design more seriously than anyone else. In fact, the company has a whole page dedicated to its brand identity to explain all the details behind its logo and branding.
Since its official launch in 1998, Google went through several stages of logo redesigns. And it took them a while to achieve the perfection that we see today.
What You Can Learn From It
The biggest lesson you can learn from the latest Google logo redesign is its simplicity. Google used to have a glossy logo with a slightly embossed design. The new logo has a cleaner and a consistent design featuring a geometric sans-serif typeface.
The main takeaway of the story: Consider the geometries of your designs. And, also, sans-serif is always better than serif.
02.? Uber
Uber, the ride-sharing service, also went through a major brand identity redesign in 2016. And it came under a lot of fire from its customers, users, and everyone else who ever knew about Uber.
Uber had it right the first place. The old “U” logo was one of the most recognizable logos there ever was. Whenever you see that U logo on a car or an ad, you instantly recognized the brand behind it.
What You Can Learn From It
The new logo redesign was supposed to make a new identity for Uber and it was all part of a corporate rebranding effort because Uber has become more than just a ride sharing app. The company wanted a logo that represents itself in its entirety, which was a mistake.
This redesign was so bad that the company had to redesign the redesigned logo shortly after the initial rebranding. The redesigned colorful logo reverted back to the old black and white design.
The main takeaway of the story: If something works, don’t try to change it.
03. Formula 1
There’s a lot you can learn from other rebranding mistakes. The most recent Formula 1 rebranding is another one that gives you a lot of new lessons. And it also has a similar story to Uber’s rebranding.
The new head of marketing for Formula 1 was tasked with rebranding the 30-year-old F1 logo to better represent its corporate owner, Liberty Media. And the outcome was a disaster.
What You Can Learn From It
The F1 logo is a popular logo that everyone from sports fans to 10-year-old kids easily recognizes. The logo badly needed a redesign. However, this is not the right redesign. The company made a big mistake when coming up with this new logo, they listened to fan feedback. It only made things worse because, surprisingly, fans also hated it when they officially revealed the new logo.
The main takeaway of the story: When rebranding logos, use a design and layout consistent with the old logo.
04. YouTube
For 12 years, YouTube had the same logo across many platform redesigns. Even though the YouTube player and the user interface went through many design revamps, the logo stayed the same. This finally changed in 2017 when a new logo was introduced with a platform redesign.
What You Can Learn From It
For this new logo, they made a simple change by taking the red background color out of the “Tube” section of the wordmark and turning it into an icon. The button now represents a play button and it definitely improves the overall look of the logo. YouTube logo is now more recognizable, authentic, and, more importantly, doesn’t look like an adult-film website logo anymore.
The main takeaway of the story: Adding an icon can make a logo look much better.
05. Audi
Logo design used to be simple. Back in the day, it was only going to appear on print designs like newspapers, billboards, and letterheads. But now, you also have to consider the digital aspects of your logo designs.
How a logo looks on mobile devices, as an app icon on Google Play Store, website logo, social media presence, are now also much more important than it ever was.
This is why Audi made a radical “digital first” rebranding to make the logo and the brand more open and accessible across all platforms.
What You Can Learn From It
Audi’s logo redesign actually follows all the right standards of a proper redesign. While being consistent with its original and famous logo, the new redesign only simplifies the logo to make it more digital-friendly.
The main takeaway of the story: When designing a logo, take all digital and printing platforms into account. And keep it simple.
06. Medium
The online publishing platform, Medium had a logo crisis from the very beginning. Since its launch in 2012, the company went through several logo redesigns within a very short period of time.
The company was using an in-house design team to redesign the logo and they had a vision problem. And they finally got it right in 2017, by going back to the old logo.
What You Can Learn From It
The first Medium logo was decent. But, there was something missing from it. Then the redesigned logo completely changed all aspects of the logo by introducing a new icon and a wordmark based on a sans-serif font. It didn’t take long for the company to realize the mistake. And they went back to the old serif-based wordmark by slightly reducing the boldness of the font and adding sharper serifs instead of the old rounded font.
The main takeaway of the story: Sometimes, all it takes is a small change to make a big difference.
07. Airbnb
Airbnb’s new logo was a refreshing change that completely changed the way we look at the brand. It was clean, simple, and elegant. It was much more professional than the one it had before.
However, the company had unknowingly made a terrible mistake with the new logo. The new logo was a lot similar to a logo of another brand.
What You Can Learn From It
Airbnb’s new logo had an icon to give the brand a new identity and make it recognizable across digital platforms. But, this icon closely resembled the logo of the company Automation Anywhere. Luckily, Automation Anywhere was also working on a logo redesign and changed its logo helping Airbnb to avoid going through another logo redesign.
The main takeaway of the story: Double check to make sure your design doesn’t resemble another logo.
08. PayPal
PayPal had a very decent and an elegant logo from the beginning. It’s a logo that perfectly matched with the business concept. After introducing a more colorful and an attractive logo in 2007, PayPal redesigned its logo once again in 2014.
The new 2007 logo was creative and beautiful. But it was missing the originality of a brand logo to make the company stand out. The new 2014 redesign fixed this problem.
What You Can Learn From It
Take a closer look. In addition to the icon redesign, what else can you notice in this latest logo design? The new PayPal logo uses a new font that features a more rounded design.
The new monogram was also updated to better represent the company’s vision and theme. It’s also meant to help give the company a “short form of expression”, especially to be more recognizable on mobile platforms and online shopping transactions.
The main takeaway of the story: Monograms help create a more recognizable logo design, especially in the digital era.
Summary
The logo takes a massive part of a brand’s identity. It’s what helps a brand represent itself. And it’s something that requires a lot of creative thinking and originality.
Whether you’re crafting a logo for a big corporation or a small blog, you should put more thought into your logo designs. Don’t make the mistake of hiring someone to design your logo for $5 dollars.
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About Roshan Perera
Roshan is a professional blogger, writer, and an entrepreneur with over 3 years of experience in web design and UXD.
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That again was no use: he but got another smile and a friendly look of the sort he no longer wanted. I said I thought I could gallop if Harry could, and in a few minutes we were up with the ambulance. It had stopped. There were several men about it, including Sergeant Jim and Kendall, which two had come from Quinn, and having just been in the ambulance, at Ferry's side, were now remounting, both of them openly in tears. "Hello, Kendall." We have this great advantage in dealing with Plato—that his philosophical writings have come down to us entire, while the thinkers who preceded him are known only through fragments and second-hand reports. Nor is the difference merely accidental. Plato was the creator of speculative literature, properly so called: he was the first and also the greatest artist that ever clothed abstract thought in language of appropriate majesty and splendour; and it is probably to their beauty of form that we owe the preservation of his writings. Rather unfortunately, however, along with the genuine works of the master, a certain number of pieces have been handed down to us under his name, of which some are almost universally admitted to be spurious, while the authenticity of others is a question on which the best scholars are still divided. In the absence of any very cogent external evidence, an immense amount of industry and learning has been expended on this subject, and the arguments employed on both sides sometimes make us doubt whether the reasoning powers of philologists are better developed than, according to Plato, were those of mathematicians in his time. The176 two extreme positions are occupied by Grote, who accepts the whole Alexandrian canon, and Krohn, who admits nothing but the Republic;115 while much more serious critics, such as Schaarschmidt, reject along with a mass of worthless compositions several Dialogues almost equal in interest and importance to those whose authenticity has never been doubted. The great historian of Greece seems to have been rather undiscriminating both in his scepticism and in his belief; and the exclusive importance which he attributed to contemporary testimony, or to what passed for such with him, may have unduly biassed his judgment in both directions. As it happens, the authority of the canon is much weaker than Grote imagined; but even granting his extreme contention, our view of Plato’s philosophy would not be seriously affected by it, for the pieces which are rejected by all other critics have no speculative importance whatever. The case would be far different were we to agree with those who impugn the genuineness of the Parmenides, the Sophist, the Statesman, the Philêbus, and the Laws; for these compositions mark a new departure in Platonism amounting to a complete transformation of its fundamental principles, which indeed is one of the reasons why their authenticity has been denied. Apart, however, from the numerous evidences of Platonic authorship furnished by the Dialogues themselves, as well as by the indirect references to them in Aristotle’s writings, it seems utterly incredible that a thinker scarcely, if at all, inferior to the master himself—as the supposed imitator must assuredly have been—should have consented to let his reasonings pass current under a false name, and that, too, the name of one whose teaching he in some respects controverted; while there is a further difficulty in assuming that his existence could pass unnoticed at a period marked by intense literary and philosophical activity. Readers who177 wish for fuller information on the subject will find in Zeller’s pages a careful and lucid digest of the whole controversy leading to a moderately conservative conclusion. Others will doubtless be content to accept Prof. Jowett’s verdict, that ‘on the whole not a sixteenth part of the writings which pass under the name of Plato, if we exclude the works rejected by the ancients themselves, can be fairly doubted by those who are willing to allow that a considerable change and growth may have taken place in his philosophy.’116 To which we may add that the Platonic dialogues, whether the work of one or more hands, and however widely differing among themselves, together represent a single phase of thought, and are appropriately studied as a connected series. Before entering on our task, one more difficulty remains to be noticed. Plato, although the greatest master of prose composition that ever lived, and for his time a remarkably voluminous author, cherished a strong dislike for books, and even affected to regret that the art of writing had ever been invented. A man, he said, might amuse himself by putting down his ideas on paper, and might even find written178 memoranda useful for private reference, but the only instruction worth speaking of was conveyed by oral communication, which made it possible for objections unforeseen by the teacher to be freely urged and answered.117 Such had been the method of Socrates, and such was doubtless the practice of Plato himself whenever it was possible for him to set forth his philosophy by word of mouth. It has been supposed, for this reason, that the great writer did not take his own books in earnest, and wished them to be regarded as no more than the elegant recreations of a leisure hour, while his deeper and more serious thoughts were reserved for lectures and conversations, of which, beyond a few allusions in Aristotle, every record has perished. That such, however, was not the case, may be easily shown. In the first place it is evident, from the extreme pains taken by Plato to throw his philosophical expositions into conversational form, that he did not despair of providing a literary substitute for spoken dialogue. Secondly, it is a strong confirmation of this theory that Aristotle, a personal friend and pupil of Plato during many years, should so frequently refer to the Dialogues as authoritative evidences of his master’s opinions on the most important topics. And, lastly, if it can be shown that the documents in question do actually embody a comprehensive and connected view of life and of the world, we shall feel satisfied that the oral teaching of Plato, had it been preserved, would not modify in any material degree the impression conveyed by his written compositions. breakfast in the kitchen by candle-light, and then drove the five The bargaining was interminable, something in this manner:— Then follows a long discussion in Hindi with the bystanders, who always escort a foreigner in a mob, ending in the question— There was a bright I. D. blanket spread on the ground a little way back from the fire, and she threw herself down upon it. All that was picturesque in his memories of history flashed back to Cairness, as he took his place beside Landor on the log and looked at her. Boadicea might have sat so in the depths of the Icenean forests, in the light of the torches of the Druids. So the Babylonian queen might have rested in the midst of her victorious armies, or she of Palmyra, after the lion hunt in the deserts of Syria. Her eyes, red lighted beneath the shadowing lashes, met his. Then she glanced away into the blackness of the pine forest, and calling her dog to lie down beside her, stroked its silky red head. The retreat was made, and the men found themselves again in the morning on the bleak, black heath of Drummossie, hungry and worn out, yet in expectation of a battle. There was yet time to do the only wise thing—retreat into the mountains, and depend upon a guerilla warfare, in which they would have the decided advantage. Lord George Murray now earnestly proposed this, but in vain. Sir Thomas Sheridan and other officers from France grew outrageous at that proposal, contending that they could easily beat the English, as they had done at Prestonpans and Falkirk—forgetting that the Highlanders then were full of vigour and spirit. Unfortunately, Charles listened to this foolish reasoning, and the fatal die was cast. "They said they were going for our breakfast," said Harry. "And I hope it's true, for I'm hungrier'n a rip-saw. But I could put off breakfast for awhile, if they'd only bring us our guns. I hope they'll be nice Springfield rifles that'll kill a man at a mile." "Dod durn it," blubbered Pete, "I ain't cryin' bekase Pm skeered. I'm cryin' bekase I'm afeared you'll lose me. I know durned well you'll lose me yit, with all this foolin' around." He came nearly every night. If she was not at the gate he would whistle a few bars of "Rio Bay," and she would steal out as soon as she could do so without rousing suspicion. Boarzell became theirs, their accomplice in some subtle, beautiful way. There was a little hollow on the western slope where they would crouch together and sniff the apricot scent of the gorse, which was ever afterwards to be the remembrancer of their love, and watch the farmhouse lights at Castweasel gleam and gutter beside Ramstile woods. "Yes, De Boteler," continued the lady, "I will write to him, and try to soothe his humour. You think it a humiliation—I would humble myself to the meanest serf that tills your land, could I learn the fate of my child. The abbot may have power to draw from this monk what he would conceal from us; I will at least make the experiment." The lady then, though much against De Boteler's wish, penned an epistle to the abbot, in which concession and apologies were made, and a strong invitation conveyed, that he would honour Sudley castle by his presence. The parchment was then folded, and dispatched to the abbot. "A very pretty method, truly! You know not the miners and forgers of Dean Forest!—why I would stake a noble to a silver-penny, that if you had discovered he was hidden there, and legally demanded him, he would be popped down in a bucket, to the bottom of some mine, where, even the art of Master Calverley could not have dragged him to the light of day until the Forest was clear of the pack:—but, however, to speak to the point," perceiving that the steward's patience was well nigh exhausted—"I saw Stephen Holgrave yesterday, in the Forest." HoME欧美一级 片a高清
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